Sportress of Blogitude

John Rocker Totally Loves This Idea: NYC Subways To Air MLB Playoffs Video Clips

New York City’s Metropolitan Transportation Authority has announced that it will be broadcasting clips from the MLB Playoffs in subway cars running the route between Times Square and Grand Central Terminal. Via an AP report on Yahoo!:

The campaign is an effort by the MTA to raise its advertising revenue. The cable network TBS is paying to air the highlights of the previous day’s playoff games to promote its coverage of the playoffs.

MTA Chairman Jay Walder says it is the first time the agency has offered video images on subway screens.

So does that mean subway riders will also be subjected to ads promoting Conan’s new show ad nauseum as well? I’d bet on it.

I don’t know about this move, man. Let me put it to you this way. It’s the most hectic, nerve-racking city to begin with. Imagine having to take the Times Square Shuttle and while you’re trying to watch some MLB Playoffs highlights, looking like you’re [riding through] Beirut next to some kid with purple hair next to some queer with AIDS right next to some dude who just got out of jail for the fourth time right next to some 20-year-old mom with four kids. It would be so depressing.

What’s that? Oh, sorry. I just fallen into one of those John Rocker trances people are always talking about – you know, when you talk ignorantly out of your ass believing that you are being provocative and witty? Happens from time to time to the best of them, so I’ve heard. Hopefully, it never happens out in public to anyone. That would suck.

NYC subway to offer MLB playoffs video clips [Yahoo!/AP]