T-Wolves Management Takes Out Ad To Inform Fans Even They Know Team Sucks
There are times when complete institutional transparency on behalf of professional sports teams can be a welcome, unexpected development, but perhaps to go so far as to state that the team stinks and nothing should be expected of it in the coming season might be taking it a step too far.
It should come as no surprise that the professional sports team that have embarked on this unique, if not ill-advised, advertising blitz would be the woeful Minnesota Timberwolves, who took out a full-page ad in Sunday’s edition of the Star Tribune to concede that despite a bevy of some would say questionable moves (others would day moronic) by head honcho David Kahn this offseason, the team is no closer to fielding a competitive squad worth anyone’s attention.
According to an AP report, Timberwolves Chief Marketing Officer Ted Johnson stated that the ad (whose highlight is the following concession: “So will we challenge for the NBA championship this year? Not likely”) is “part of the team’s attempt to establish a new relationship with fans and bring some transparency to how it operates.” Huh. How about before bringing about this transparency – which is quite nice (thanks, T-Wolves!), it might have been wiser to more closely examine the methods in which the team operates first before allowing an already much-maligned and embittered fanbase a peek behind the Wizard’s curtain? Especially when the wizard pulling the strings and flipping the levers is David Kahn?
Hey T-Wolves: you’re doing it wrong.
Full text of the ad follows.
Note: I saw the ad in my Sunday Star Tribune but did not even bother to read it, nor did I give it a second thought. So it goes for the T-Wolves in this market. Anyway, via MyFoxTwinCities:
The time for talk is over.
Okay, not quite. Right after this long-winded letter. Because we do have a lot of good things to talk about.
Fourteen months ago we laid out a plan: First, we would become a running team that plays an exciting un-tempo style of basketball. Second, we would get younger in order to build a team that could improve together and compete for a number of years. Third, we would instill a culture of hard work throughout our organization. Fourth, transparency. We’ll always let you know exactly what’s going on, occasionally via long-winded letters.
That was our plan over a year ago and it hasn’t changed on iota. In the off-season we added young, athletic wind players Wesley Johnson, Martell Webster and Lazar Hayward. They join Jonny Flynn, Corey Brewer and Wayne Ellington as guys who can get up and down the floo quickly and shoot the ball from the perimeter. We re-signed Darko Milicic and added Nikola Pekovic, giving us two more up-tempo big men to run with one of the best outlet passers in the game, Kevin Love. We took advantage of our cap room to acquire a potential star in Michael Beasley, who was the number one prospect in his high school class of 2007 and averaged 26 points and 12 rebounds in his one college season. And finally, we added Luke Ridnour, a push-the-pace player who becomes the team’s elder statesman at the age of 29.
We now have more shooting, athleticism and depth at every position, which will make us a better team this season. So will we challenge for the NBA championship this year?
Ouch. This honesty thing is a bit painful. But the reality is, we still need that one dominant player.
It’s possible that that player could already be on our roster. We have eight guys who were selected in the top seven picks of their respective drafts, and the average age of those players is 22. So the potential is there for someone to emerge. But in case that doesn’t happen, we’ll continue to manage our salary cap so that we have the flexibility to make that one move that can change a franchise.
We are confident, however, that this team will be exciting to watch. For the first time in years Wolves fans are going to fell like they’re missing out if they aren’t in the arena. So in addition to player development we’re working hard on fan development, starting with variable pricing and Flex Pack ticket packages that let you pick the games and seats that you want. The bottom line for fans is: We’re making it easier than ever for you to be part of our turnaround.
There’s been a lot of talk this off-season. The naysayers certainly have been vocal. And while we can understand a certain amount of skepticism, we know we’ve turned the corner. And we’re anxious to get after that first tipped ball so we can start to prove it.
Enough talk. It’s time to play.
Oh, wait. We forgot to talk about Rubio.
Ha! Rubio! That’s a good one, if the reason for stating it was to provide yet another head-scratching example of the befuddling and clueless way T-Wolves management goes about its business. Transparency, baby. What a remarkable thing it can be. Just not in this case.
Truth in advertising: Wolves tout rebuilding plan [AP]
Wolves Brutally Honest, But Optimistic in Full-Page Ad [MyFoxTwinCities]