Head & Shoulders Took Out $1 Million Insurance Policy On Troy Polamalu’s Hair
No really, they did.
In a move to protect their investment, Proctor & Gamble, the pharmaceuticals conglomerate which manufactures Head & Shoulders, has taken out a $1 million insurance policy through Lloyd’s of London on the Pittsburgh Steelers safety Troy Polamalu’s hair, who has been a celebrity endorser of the shampoo for awhile now. While it is not uncommon for teams and athletes to take out insurance policies to protect future contract monies in case of injury, this certainly has to be the first time a professional athlete’s hair has been insured.
Via Sports Biz with Darren Rovell:
“Until now, no other NFL player’s hair has been so ridiculously full and thick to warrant this first ever type of insurance policy,” the company said in a statement.
Here’s how the deal works. If Polamalu loses 66 percent or more of his hair during the next seven months, we presume without getting a haircut, he will collect the $1 million.
A trichologist, who studies the hair and the scalp, has examined Polamalu’s hair prior to the insurance policy and assured Lloyd’s that it is currently 100 percent healthy.
Interesting, but one question: how does one go about becoming a trichologist? By flunking out of Dermatology School?
And it’s real encouraging to learn that Troy Polamalu’s freaking hair is worth more than my life. Yet another knock to ol’ Weed’s already fragile self-esteem. Yay. At the same time, he does have nice hair, I suppose. Good for him.
Head & Shoulders Insures Polamalu’s Hair [Sports Biz with Darren Rovell]