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Why Is Will Leitch Popping Up And Talking To Me On SportingNews.com?

To announce the Sporting News’ launch of the brand-spanking new relaunch of its online presence, Sporting News Feed, of course.

You can click through via the above link if you would like to hear courtesy of the dulcet tones of the Blogfather about the relaunch, but Mediabistro’s WebNewser also has some relevant information regarding the new iteration of SportingNews.com:

Sporting News Feed will enhance its breaking news coverage with original reporting, real-time video produced in partnership with CineSport, and curated recommendations from across the Internet.

The revamped site will incorporate integration with Facebook, including Like buttons and activity feed plug-ins, as well as interaction with Twitter, Yahoo! Buzz, and Rowdy.com.

Sporting News also reached an agreement with Yahoo! Sports giving the latter the exclusive rights to nationally distribute Sporting News Feed content.

In addition, digital-aggregation company PublishThis created a custom tool that will allow Sporting News editors to package related sports links with their content.

It is reasonable to suspect that the site’s relaunch as Sporting News Feed likely had a lot to do with the recent shutting down of The Sporting Blog and FirstCuts, blogs which were previously under the umbrella of the Sporting News’ site. Nevertheless, the updated format looks mighty interesting and I wish them all the best in their quest in creating a Brave New Interwebs Sports World. At the same time, I don’t know if I’ll ever recover from the oddness of seeing Will Leitch pop up on my monitor and start talking. Weird stuff.

SportingNews.com Relaunches as Sporting News Feed [WebNewser]