Sportress of Blogitude


Dale Earnhardt Wheaties Box Unveiled, To Include Complimentary Tin Of Skoal

Well, if every box doesn’t include a free tin of chew, they should.

Earlier today, Wheaties unveiled a special edition commemorative box honoring NASCAR legend Dale Earnhardt.

Via Market Watch:

“Dale Earnhardt signifies everything that makes a champion,” said David Clark, vice president for Wheaties. “His record speaks for itself, but it was also his hard work and determination that made him an inspiration to so many. We’re honored to feature him again and to help celebrate his latest acknowledgements [sic].”

That’s quite an honor that has been bestowed upon the late legend, The Intimidator. The press release also indicates that Earnhardt became the first race car driver to be featured twice on a Wheaties box. Really? I am surprised he isn’t the the only race car driver to be featured on a Wheaties box just once. I cannot recall another one, and I love my Wheaties.

Wheaties Unveils Dale Earnhardt Commemorative Box [Market Watch]