Sportress of Blogitude

Chicks, Man

Lacrosse Team Joins Forces With Hooters For A Beer-Serving Boobs-Travaganza

Best marketing gimmick by a second-tier sports team ever or BREAST marketing gimmick by a second tier sports team EVER!

Either way, you have to love the moxie of the Nationals, the upstart Major League Lacrosse team based in Toronto. Between the Argos, Maple Leafs, Blue Jays and Raptors, the competition for the sports-attending public’s hard-earned money is pretty intense in Toronto, so the Nationals came up with an absolutely genius idea to attract fans to their home games:

Sign a partnership agreement with the Hooters restaurant chain and have them take over the concessions at the arena. And even better, have real, live Hooters girls staff the concession stands. Brilliant!

How is it that nobody else has ever thought of this before? It’s a pretty simple formula, really:

  1. Entertaining live sporting event
  2. Chicken wings
  3. Beer
  4. Boobs
  5. Profit!

Well, leave out number one on the list and Hooters has that formula patented for years now, but it shouldn’t have taken this long for somebody to add that one additional component. Congratulations, Toronto Nationals: you have now become my favorite professional lacrosse team. But to be honest, the competition wasn’t that fierce in the first place.

Nationals have a Hoot of a plan [Toronto Sun]