Sportress of Blogitude


Genius: People Can Actually Buy World Cup Tickets With Cash Now

With the start of the 2010 FIFA World Cup less than two months away and over 500,000 unsold tickets staring organizers in the face, officials have decided to allow people to buy tickets with good old-fashioned cash money dollars.  Or whatever they use for money over there in South Africa. A genius concept if you ask me.

Tickets will be made available at a whopping 18 supermarkets across the country, so while soccer-crazy folks are at the store picking up a loaf of bread, a container of milk and a stick of butter, they can purchase their tickets. Brilliant!

Up to this point, the ticket-buying process was a convoluted, complicated affair:

Many South Africans had complained the original process, by which tickets were sold through Fifa’s website or in a complicated ballot at a local bank branch, excluded people without web access, credit cards or the disposable income to pay for their tickets months in advance.

“We are excited about these new initiatives, which make the process much easier for everyone,” commented World Cup 2010 boss Danny Jordaan.

“We have always said that it is important that we make this World Cup more accessible to the people and with over the counter sales, we believe this measure is consistent with the needs of the fans.”

It’s nice that FIFA is finally realizing that in order for people to show up for matches, they need to, you know, be able to buy tickets. Now that’s a brilliant ad wizard who came up with this campaign.

South Africans offered 2010 World Cup tickets for cash [BBC]