Have You Had Your Break Today? McDonald’s A New Sponsor For Michelle Wie
After hinting to some big news Sunday, Michelle Wie let the cat out of the bag earlier today on her Facebook page that she recently shot a commercial for McDonald’s, one of her new sponsors. I’ll give her a McDLT!
Her cryptic announcement Sunday:
I have some really exciting news to share with you guys..tomorrow! I will give you one clue, ba-ba-ba-ba-baaaaa!
See? I never would have guessed McDonald’s from that clue. I would have surmised she was working with the Greek Alliance of Sheep Farmers. Huh.
Anyhoo, McDonald’s sought out Wie to broaden the fast food joint’s appeal to Asian-American consumers. From a report in the Sports Business Journal (via Waggle Room):
“We were looking for an Asian-American personality to appeal to that segment, and Michelle has strong appeal there and great crossover appeal,” said John Lewicki, McDonald’s senior director of alliance marketing. “She’d already been doing work for Ronald McDonald charities in Hawaii, so it just seemed like a great fit.”
Indeed, John. Indeed. However, did McDonald’s really think this through? Do they want a bunch of bad Asian-American drivers crashing into their drive-thru menus?
I kid, I kid. Obviously, if a rash of drive-thru accidents were ever to occur, obviously it would be the fault of the Toyotas they were driving.
I’m Lovin’ It: Michelle Wie Signs Two Year Deal With McDonald’s [Waggle Room]
McDonald’s signs Wie to two-year deal [Sports Business Journal]