We Can All Stop Drinking Pepsi Now
It’s the end of an era, folks. After twenty-three years, Pepsi will not be advertising during the Super Bowl. That’s right, no Cindy Crawford, you can forget about Britney Spears (if you haven’t done so already), no Justin Timberlake. Super Bowl XLIV will be sans Pepsi commercials. It will be the first time that has occurred since 1987. So, if you happen to be holding on to any PepsiCo stock, I’d advise you to dump it – immediately. In fact, I would be willing to take it off your hands – for a discount, of course.
Instead, Pepsi will be redirecting its advertising efforts to mostly online marketing. Damn internet ruins everything, right?
Pepsi recognizes Super Bowl ads can be effective for marketing, spokeswoman Nicole Bradley said, but the game doesn’t work with the company’s goals next year.
“In 2010, each of our beverage brands has a strategy and marketing platform that will be less about a singular event and more about a movement,” she said.
A movement, you say? Well, la-dee-freaking-da! Pepsi will be putting much of its marketing efforts into something called the “Pepsi Refresh Project,” a community-based, touchy-feely, I’m-okay-you’re-okay kind of campaign that will supposedly inspire us to do more to improve the world around us.
The nation’s second-biggest soft drink maker is plowing marketing dollars into its “Pepsi Refresh Project” starting next month as its main vehicle for Pepsi. The project will pay at least $20 million for projects people create to “refresh” communities.
A Web site will go live Jan. 13 where people can list their projects, which could range from helping to feed people to teaching children to read. People can vote starting Feb. 1 to determine which projects receive money.
Screw this, man. I haven’t been this upset about something involving Pepsi since the time my mom wouldn’t give me one and accused me of being on drugs. All I wanted was a Pepsi.
And you know what? Without tremendously amusing Super Bowl commercials, Pepsi has lost one customer right here, pal. I guess I will be spending all my Super Bowl advertising-related money on GoDaddy.com this year.
Pepsi not advertising in Super Bowl in 2010 [Sporting News/AP]