Bad Idea Jeans: Rick Reilly Will Co-Anchor Los Angeles Edition Of Sportscenter On Thursday And Friday
Who are the ad wizards who came up with this one? Via Sports Media Watch, who found this nugget on Josh Krulewitz’s Twitter account:
Rick Reilly: The ESPN writer will co-host the Los Angeles edition of SportsCenter this Thursday and Friday, alongside Neil Everett. Reilly, who joined ESPN in ’07, once co-anchored an edition of ESPNews while with Sports Illustrated.
Horrible. Just horrible. I’m terrified to think how many dental references Reilly is going to work into the highlights. And they are pairing him with Neil Everett? Those two smarmy fucks teaming up together could create a black hole of suck so retardingly powerful that it will be impossible to break free from its gravitational pull of douchiness.
I guess it could be worse. They could have paired him up with Buccigross.
Big names [Sports Media Watch]