Hmm, I Wonder Why The A-Rod Book Isn’t Selling…
The tell-all book, A-Rod: The Many Lives of Alex Rodriguez, is not selling as many copies as the publishers hoped or anticipated and has subsequently vanished from bestseller lists.
Published in early May by HarperCollins with an announced first printing of 150,000, “A-Rod” has sold just 16,000 copies so far, according to Nielsen BookScan, which tracks about 75 percent of industry sales. The book sold 11,000 in its first week, then quickly faded.
Not good news for HarperCollins and certainly not good news for the author, Selena Roberts, who has weathered a virtual shitstorm leading up to and since the book was published.
Which brings me to my main point. I’m no marketing expert, but I’m about to give HarperCollins a lesson in it, free of charge, because they obviously need it:
Here’s a shocking fact: most people won’t buy something they already got for free.
Every juicy detail contained in the book was revealed long before the book was released. Hold something back, give them a taste and leave them wanting more – it doesn’t take a damn genius to figure that one out.
There, now that I have accomplished that, I wanted to let everyone know that I will be performing excerpts from the award-winning “Weed’s Common Sense Lecture Series” on the following controversial topics: “Why Stores Make You Pay For Stuff And Don’t Let You Take It For Free,” followed up by “It’s The Economy, Stupid: The Reason Why Smart Whores Ask For Money Up Front Before Pleasuring A Client.” That last one should be a real doozy.
Fans yawn at A-Rod tell-all [Yahoo!/AP]
Selena Roberts On Verge Of Becoming More Despised Than A-Rod [Deadspin]