Sportress of Blogitude

If It Can Happen To A First Class Organization Like The WNBA There’s No Telling Where It Will Strike Next

wnba_logo1Boy, the times they are a-changin’. The Phoenix Mercury of the WNBA has come to an agreement with LifeLock, some identity theft protection outfit, to feature the company’s logo on their jerseys for the upcoming season.

Lifelock — which is based in Tempe, Ariz. — will also receive in-arena signage and branding on the court and will activate its sponsorship by offering a complimentary membership (valued at $110 each) to all WNBA season ticket holders.

I am frankly shocked, just shocked, that the WNBA has to stoop to such levels in order to generate revenue. I mean, they have the lesbian market cornered, right? And according to the abundance of girl-on-girl pornography out there, there has to be millions of incredibly attractive lesbians that need something to do that will help them wind down after they are done with all the orgies.

I could be wrong about this, but there is one thing for which I am absolutely certain: this guy doesn’t like the WNBA selling out to corporations.

That one still kills me every time, but I’m easily amused…hey look! Something shiny!

Branded Jerseys Come to the WNBA [Sports Biz with Darren Rovell]