LPGA Wants Its Players To Be More Accessible To Fans – I’m All For It
The LPGA held a summit over the weekend, their first since 2002, to attempt to figure out how to keep the ladies’ game relevant in spite of the poor economy and disappearing events from the Tour’s calendar. It was mandatory meeting for all players and officials.
“What we’ve been doing is great, but we obviously have to do a lot better on the stuff outside the ropes,” player Cristie Kerr said, saying the underlying message from the workshop sessions was to keep tending to their supporters and fans, but do it “exponentially better.”
How does the Tour go about accomplishing this?
The meeting was part business and part pep rally, Kerr said, and the players were encouraged to utilize social networking avenues like Facebook and Twitter to stay engaged with their fans and the sponsors whose dollars make the hefty purses at tournaments possible.
Natalie Gulbis, one of the faces of the tour for her pinup calendars, her use of Twitter and Facebook, an Internet blog and her appearance this season on television’s “The Apprentice,” said all those devices help her connect better with fans that support her.
Sounds good to me. Anything that involves more opportunities to get a glimpse of Anna Rawson (above), or Natalie Gulbis (below), sounds like a wonderful idea to me.
Because, you know, they’re good at playing golf and stuff.
LPGA Summit: part pep rally, part business [The Associated Press]