Sportress of Blogitude

The New Logo For The Detroit Lions Is Fierce! Rowr!

lions_new_logo_090420_iaThe Detroit Lions unveiled a new logo, jersey and helmet today at a press conference at Dunham’s Sports store in Madison Heights in a move that shows fans that the new Lions regime will leave no stone unturned in their quest to create a better product – to sell.

Obviously, the on-the-field product is still a work in progress and will require much more tinkering. But the new logo sure does distract you from the years of organizational ineptitude, right? Right?

No? Well, excuse them for trying.

Below are the updates to the uniforms and helmet:


All in all, not too shabby. Did you notice the lion looks much meaner now? Scary, huh? After looking at it, there is no way I’ll be able to sleep tonight without the aid of some sedatives – which pretty much makes it like any other night. But enough about my night terrors – Vietnam did crazy things to a lot of people but you wouldn’t know, you weren’t there.

Now where was I?

Oh, the new uniforms. You have to admire the Lions for sticking with the Honolulu Blue. Some would say it’s too masculine of a color. Either way, the new uniform is going to look great on Daunte Culpepper right up to the point when he blows out his knee in Week 2. Nah, I’m just kidding – it will probably be Week 4 at the earliest.

One interesting note: rumor has it former Detroit Lions great Billy Sims showed up for the press conference but was ultimately turned away by security when he repeatedly screamed “Boomer Sooner!!” over and over. The guy loves his alma mater, what can I say?

Lions’ new logo has fangs, flowing mane [The Detroit News]
Lions unveil changes to logo, jersey at press conference []
What Is Wrong With Billy Sims? [Deadspin]