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OKC paper opts for ‘Kevin Up’ headline the day after Kevin Durant botch job (pics)

mr-unreliable-kevin-durant

If it first you don’t succeed, try, try again. Better put in the case of how The Oklahoman so thoroughly botched an attempt to critique Kevin Durant with a headline on Thursday that referred to him as “Mr. Unreliable,” perhaps the saying should go, “If at first you don’t succeed, give halfhearted apology and then try, try again with a harmless pun.”

The hullabaloo that ensued after the misguided and ill-conceived headline in the OKC paper of record that blasted Kevin Durant included an Internet uproar, the Oklahoma City Thunder star downplaying the controversy, a kinda-sorta apology from the newspaper’s sports editor and then Durant proving any doubters wrong by scoring 36 points and leading his team to a convincing 104-84 win over the Memphis Grizzlies, forcing a decisive Game 7 in the series.

So, what did The Oklahoman put on the front page of its “Thunder Extra” section on Friday? A photo of KD slamming home a dunk along with the headline, “Kevin Up.”

kevin-durant-kevin-up

Get it? Like “Seven Up” (actually 7-Up but let’s not split hairs) but with “Kevin” instead of “Seven” because his great performance has sent the series the distance to a Game 7.

Well played.

And just like that, crisis averted. At least until Saturday. Because let’s say Durant plays terribly in Game 7, the editors at The Oklahoman will face a difficult decision: Hammer the city’s basketball-playing superstar or go with a dejected pun or turn of phrase. Here are a few to put in the hopper:

  • “Thunder Go Under”
  • “Not OK in OKC”
  • “Thunder Can’t Bear Grizzlies, Mauled in Game 7” (Note: I riffed on the headline found on the front page of Friday’s edition of The Oklahoman with that one)

Or, finally,

  • “Let’s Just Blame Russell Westbrook”

Yeah, that last one may not be useful, but it’s preferable than writing up another headline slamming Durant.

(H/T For the Win, “Kevin Up” image via @kfsooners]

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