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Peyton Manning’s ‘Omaha!’ line call during AFC title game netted $24,800 for QB’s charity

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Last week, much of the discussion surrounding Peyton Manning revolved around his frequent use of “Omaha!” when making a call after surveying the San Diego Chargers’ defensive alignment at the line of scrimmage.

The use of the Nebraska city’s name unsurprisingly attracted the attention of businesses that call Omaha their home or have a base of operations in the city, namely Omaha Steaks, who enjoyed quite an uptick in attention in light of Manning’s use of the line call.

Originally, five Omaha-based businesses and corporations stepped up along with Omaha Steaks and pledged to donate $500 to Peyback Foundation, Manning’s charity, for every time the Broncos signal-caller yelled “Omaha!” during Sunday’s AFC Championship Game.

Later, other businesses stepped up as well so that the donation would be increased from $500 for every “Omaha!” call. In the end, ConAgra Foods, First National Bank of Omaha, Omaha Steaks Mutual of Omaha, Cox Communications, CenturyLink, Union Pacific railroad and DJ’s Dugout Sports Bar & Grill teamed up and announced that $800 would be donated to Manning’s foundation for at-risk youth.

With Manning using the “Omaha!” line call 31 times on Sunday as Denver punched its ticket to the Super Bowl courtesy of a convincing victory over the New England Patriots, $24,800 will be donated to the Peyback Foundation due to the generosity of the above-mentioned businesses.

Not a bad haul for Manning’s charity, just because he happened to incorporate the name of a town in Nebraska into his pre-snap calls, easily the most attention Omaha has received since the Counting Crows’ song by the same name in 1993. Maybe. Okay, probably not.

[SI.com]

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