In one of the most shocking developments of the NBA season, Dallas Mavericks owner Mark Cuban had something negative and dissenting to say about something done by the NBA. Will wonders never cease?
The always-opinionated Cuban came out and roundly criticized the sleeved jerseys the NBA had players wear for its annual slate of Christmas games earlier this week, bluntly stating, “Hated them.”
Cuban expounded upon his “Hated them” thoughts, saying, “I just thought it made our guys look more like a high school wrestling team or a college wrestling team.”
Cuban’s Mavericks had the day off on Christmas so he didn’t have to grimace while watching his own team don the atrocious sleeved jerseys. But that doesn’t mean he wasn’t going to let the NBA have it for what he sees as an ill-advised method by which to market the jerseys.
The Mavericks owner recognizes that the sleeved jerseys are an attempt by the league to sell jerseys to fans who would rather not wear the traditional tank top jerseys, one aspect of the sleeved jerseys for which we all should all be grateful. There’s nothing worse than a flabby guy sporting a traditional NBA jersey. Far too much jiggling boobage all eyes to see when that happens.
Cuban thinks there were better options for marketing the jerseys to the buying public than having the league’s superstars wear them on the NBA’s day that it showcases itself to a captivated holiday audience.
“I could have thought of better ways to sell [the short-sleeved jerseys] and a lot of different ways by having them in a casual-wear situation,” Cuban said, according to an ESPN Dallas report. “We would have been better off, if we want people to wear them casually, to get the trainers and everybody else to wear them to show them in a realistic setting. So I would have done it a little differently, but we’ll see what happens.”
Cuban’s opinion was shared by one of his players, Dirk Nowitzki, who sounded off on Twitter about the sleeved jerseys.
Call me old school but these jerseys with sleeves are awful…..
— Dirk Nowitzki (@swish41) December 25, 2013
And yet, Cuban believes the sleeved jerseys will nevertheless sell, regardless of how ill-suited the jerseys are for the pro game and how uncomfortable players appeared to wear them.
“I think the people that will buy them are more the jersey heads and the people who are trying to be hip and cool as opposed to the mainstream fan who just wants something to wear to work or something to wear to school,” Cuban said. “I don’t think schools are going to be happy if 16-year-old boys come in wearing skin-tight gym wrestling gear. My opinion, they’ll sell, but we could have sold more.
“You live and you learn. That’s just my opinion. Maybe I’ll be wrong. Maybe they’ll sell like gangbusters in China.”
Maybe, Mark Cuban. Maybe.
The ESPN New York report also notes that Cuban was behind arguably the ugliest jersey in the history of the NBA. The Mavericks debuted the following silver atrocities for the first game of the 2003-04 NBA season:
Yeesh. Those are ugly, a sentiment Cuban himself shares with anyone with, you know, eyes.
“They looked like wet garbage bags,” Cuban said, “but I took them off the market after one game.”
And yet, even the quick turnaround on pulling them doesn’t make it right in the end, Mr. Cuban.