Seattle-based airline: Passengers wearing Russell Wilson jerseys will receive priority seating
Proud to join the @AlaskaAir team as their new Chief Football Officer. The Future is bright! #GoHawks #iflyAlaska pic.twitter.com/E1aKNNXgGn
— Russell Wilson (@DangeRussWilson) December 17, 2013
By leading the Seattle Seahawks to an NFL-best 12-2 record and a Super Bowl favorite frontrunner, quarterback Russell Wilson has become a hot commodity in the Pacific Northwest.
A Seattle-based airline, recognizing the marketing opportunities afforded by hitching its promotional wagon to the star, has signed Wilson on as its CFO (Chief Football Officer).
Wilson revealed the news in the above tweet which included a photo of himself posing as an Alaska Airlines pilot.
Alaska Airlines, despite its name, is based in Seattle suburb of SeaTac, announced on Tuesday that it is thrilled to embark on a multi-year promotional partnership with Wilson.
“All of us at Alaska are thrilled to announce this partnership,” Alaska CEO Brad Tilden said in a news release published by the Seattle Post-Intelligencer.
“Russell is known for his determination, professionalism, integrity and his humble heart — qualities we all aspire to. His meticulous planning and legendary hustle help make Russell a proven winner. We’re pleased to make him our honorary CFO — ‘chief football officer.’”
Wilson also is quoted in the press release:
“Since coming to Seattle, I’ve enjoyed getting involved in the community,” Wilson said. “As I have, I’ve come to recognize Alaska Airlines as a leader in Seattle and an airline that I feel I have much in common with. I’m delighted to be partnering with Seattle’s hometown airline.”
Not only will Wilson and Alaska Airlines benefit from the partnership, a few Seattle charities also will reap some rewards:
As part of the exclusive multi-year partnership, Wilson will appear at events, take part in marketing activities for Alaska Airlines, and work with the carrier to support youth and education programs. Among them is the Russell Wilson Passing Academy, which provides inner-city and underprivileged youths an opportunity to attend football camp for a once-in-a-lifetime experience.
Another activity is Seattle Children’s Hospital, where Wilson regularly visits young fans receiving care. In honor of Wilson’s commitment to connecting with these children in such a meaningful way, Alaska Airlines will donate 100,000 miles to Children’s Hospital for each touchdown pass Wilson throws or touchdown he scores through the rest of this season.
Alaska Airlines reportedly is already utilizing its partnership with Wilson in a very interesting and original way. According to TMZ, potential passengers who show their support for the Seahawks signal-caller by wearing his jersey will receive priority seating.
An airline representative reportedly told TMZ that until the end of the season any passenger rocking a Seahawks’ No. 3 Wilson jersey will be able to board the plane before any non-Wilson jersey-adorned passengers.
Usually, buying an NFL jersey — especially an officially licensed one — is an extravagant purchase. But the way in which airlines gouge customers these days, plunking down one hundred dollars on a Wilson replica jersey for the right to board the plane first and stow one’s carry-on baggage comfortably without cramming seems like a pretty sweet deal.