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Not only is #JugLife a philosophy for JaVale McGee, it’s now a fully-fledged business endeavor


Denver Nuggets oddball big man JaVale McGee truly is a gift that keeps on giving.

Followers of McGee on Twitter undoubtedly are aware of how he will often tweet things that bear the hashtag “#JugLife” and will retweet anyone who also employs said hashtag in their social media commentaries.

“#JugLife” involves water and the conveyance by which McGee transports said life-affirming liquid. Yep, a jug.

But not only is “#JugLife” a philosophy and a way of life for McGee, it now is also a business.

Introducing #JUGLIFE™ a fully-fledged entrepreneurial endeavor that is explained as follows on its official website (it also has its own Twitter account as well):

#JUGLIFE™  is a brand that promotes a healthy and productive lifestyle. #JUGLIFE’s motto is to drink a gallon of water a day. This lifestyle is important to #JUGLIFE™ because we understand the necessary intake of water to sustain life. Next to oxygen, water is the most essential element for life; the body cannot survive without water for several days.  Water makes up more than 2/3 of the human body weight. Therefore, we encourage everyone to take the #JUGLIFE™ Challenge by drinking a gallon of water a day.  By taking the #JUGLIFE™ Challenge, it will help every cell and organ function properly in the body, regulate one’s metabolism, and reduce the risk of disease.

#JUGLIFE™ is a company located in the USA and abundantly fortunate to have easy access to water. #JUGLIFE™ is a brand that cares about humanity and believes in contributing to help others who are in need. This company will promote health and wellness. By supporting #JUGLIFE™, you are also helping throughout the world!

Brilliant. Educational, and better yet, #JUGLIFE™pays it forward to a certain extent, as a portion of the proceeds from the sale of official merchandise is passed along to charities.

For instance, here’s the foam jug, which sells for $17.99:


The charitable aspect of the foam jugs are explained as follows:

The foam jugs are #JUGLIFE’s creative way to promote drinking a gallon of water a day. This is a reminder that you are not alone in this challenge. The blue foam jug was made to represent the necessity of water. For every foam jug you buy #JUGLIFE donates a percentage to a country who does not have easy access to water. Buy a blue foam jug today!

Apparently no proceeds are donated to charity from sales of the next item, a #JUGLIFE™ beanie, which retails for $29.99, but it’s still a pretty slick piece of headwear:


Forget about “ThugLife,” I’m all about the #JugLife now, and that isn’t some kind of “watered-down” proclamation, either.

Actually, I really was never a “ThugLife” kind of guy — shocking, I know — but you know what I meant.

[H/T Hardwood Paroxysm]