They had me at free bacon. In a very creative effort to drum up some interest in the Kansas State Wildcats women’s basketball team and put some butts in the seats for the squad’s season opener on Friday against Tennessee State, the K-State athletics department is offering up free bacon to students who show up for the game.
Here’s the tweet that attracted all the attention and got mouths presumably drooling all over campus (via @kstatesports):
— K-State Athletics (@kstatesports) November 5, 2013
Originally, before social media lit up with the announcement of free bacon (!), the school pledged to have 75 pounds of thick-cut bacon cooked up at a dining facilities area near the arena on Friday, according to reports posted by Darren Rovell on his Twitter account.
But 75 pounds of porky goodness wasn’t going to cut it any longer, so the school now has indicated that it will quadruple the amount of bacon available to students to a whopping 300 pounds.
The bacon will be served up in paper trays and it is assumed that will 300 pounds of bacon, the school will be able to give five strips of bacon to 1,000 students.
According to Bethany Cordell, a spokesperson for Kansas State, the brilliant marketing gimmick came about through the cooperation of the athletics department and the student advisory board and it evident what enticement would prove most effective.
“Food was overwhelmingly the most popular response and we threw out bacon and people were all over it,” she said.
A veritable no-brainer. How hasn’t anyone else come up with the offer of free bacon to get people to show up to things? Crap, I’d even attend a PETA rally for some free bacon…