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Sabres exec equates response to third jerseys with eating ‘turd burgers’

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After a long, drawn-out process where the Buffalo Sabres organization teased the team’s third alternate jersey, the reaction to the official was unveiling was lukewarm at best, vitriolic displeasure at worst.

It could be argued that because of the lackluster, often hostile, response, the marketing ploy by the Sabres turned out to be an unmitigated disaster, as it seemed far more people hated the jersey than either liked it or were ambivalent towards it.

When Sabres president Ted Black was asked about the jersey last month, the best he could do was offer up an evasive “no comment.”

But now, perhaps after allowing the appearance of the third jersey and the subsequent backlash soak in a bit, Black was ready to address the mini-controversy.

And boy, did he ever address it, managing to incorporate the colorfully nauseating reference that equated the issue to having to eat a turd burger.

Hey, the Miami Heat’s Shane Battier used the nasty reference this summer, why not this guy?

Black expressed his views on WGR 550 radio’s Howard Simon Show (as transcribed by Puck Daddy):

“It’s received a ton of criticism and a lot of attention. I think it had over 4 million mentions on Twitter. I’ve seen it. It’s something that doesn’t offend me. I think people have had a lot of fun with the criticisms of it. Judge for yourself whenever you see it. If you come into the store and you look at it and say I don’t want to buy it or you do buy it, in terms of moving the needles on revenues, it won’t do anything.

“If it doesn’t sell, it won’t really mean anything to our bottom line. It’s a third jersey. If it’s a turd burger I’ll have to put it on a bun and eat it. It’s the way it is.

“We kept the logo the same. We wanted to do something that was a little bit more non-traditional, so it’s two-toned; it’s gold in the front and blue in the back; it has different colors for numbering; it has the Buffalo font in the front. Like I said, no one’s gonna twist your arm, put a gun to your head if you don’t wanna buy it, Howard, you don’t have to.”

There you have it. If things continue in this manner, it will be an order of one turd burger for Mr. Black, hold the nuts. Sorry, that was disgusting.

Anyhoo, the Sabres will don the jersey ten times this season, the first time coming on Nov. 24 during a tilt against the Detroit Red Wings. The jerseys will be available for purchase at some point in November. So, if Sabres fans would prefer not to have one of the team’s high-ranking execs feel the need to metaphorically eat at turd burger, buy them up.

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