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Facial! This image from a Henrik Lundqvist ad shoot is all kinds of awkward (pic)

There is little sense in attempting to even try to figure out exactly what the heck was going on during a recent commercial shoot that involved New York Rangers goaltender Henrik Lundqvist and a bottle containing some kind of thick-ish white, creamy substance.

Nor does it make much sense to try to figure out how things went so, so wrong. Wrote Lundqvist, in a message attached to the photo uploaded to Instagram: “Even if I was the director things did not go as planned..” Indeed.

Pretty much the only thing that does make sense, however, is uncomfortably marvel at the awkwardness of it all.

Not good.

[H/T Eye on Hockey]