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Ryan Braun loses endorsement deal with convenience store chain (video)

ryan-braun-kwik-trip

Let the endorsement fallout commence. The marketing and advertising director of Kwik Trip, a regional convenience store chain with over 400 locations spread across the Midwest, including in Wisconsin, has told ESPN.com’s Darren Rovell that the company has parted ways with Milwaukee Brewers left fielder Ryan Braun in the wake of his suspension for the remainder of the MLB season for his alleged involvement in the Biogenesis scandal.

Gary Gonczy told ESPN.com that Kwik Trip has ceased all television and radio spots featuring Braun and the kibosh has been put on a contest involving the Brewers slugger as well.

The ending of the endorsement partnership between Kwik Trip and Braun has been a successful one for both parties for four years, but that is all over now. As alluded to above, not only has Kwik Trip halted its video and radio spots featuring Braun, it also has terminated a contest involving Braun, a contest whose winner was to be named in less than two weeks.

The contest, a “Ryan Braun Luncheon” promotion where a winner and a guest would have lunch with Braun at his Milwaukee eatery, the Ryan Braun’s Graffito restaurant, is now no more, either. According to Rovel”s report, Gonczy relayed to ESPN that the promotion was “arranged through sports marketing company and that Kwik Trip expects to be paid back for the luncheon that no longer will be held.”

One of the several Kwik Trip commercials shown regionally and featuring Braun follows:

Kwik Trip – Ryan Braun from Michael Palzkill on Vimeo.

Rovell also reports that other companies with which Braun has an endorsement relationship, including Nike, currently are evaluating their current and future dealings with the embattled and now-suspended ballplayer.

[ESPN.com]

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