In a troubling epidemic that is crossing over from one professional sports league to the next, another high-profile athlete has had a card bestowed upon them by Chipotle Mexican Grill that grants him free burritos.
That’s right, joining Washington Nationals phenom Bryce Harper, Russell Wilson, the dynamic young quarterback for the Seattle Seahawks, tweeted out news this week that he has been given a “Golden Ticket” of sorts, granting him access to a magical world of yummy culinary delights in which he is afforded tasty Chipotle burritos at no charge, apparently for a year, if his card is similar to Harper’s.
The card in question that Wilson tweeted evidence of on Wednesday, similar to the one that Harper received and taunted us with earlier this week, except for the name that adorns it:
And Wilson’s tweet:
Thanks chipotletweets for my forever Burrito Card! I love going there! instagr.am/p/XGIaeTs7F8/
— Russell Wilson (@DangeRussWilson) March 20, 2013
I jokingly questioned Chipotle’s decision to award millionaire athletes with “Get Burritos for Free” cards in Wednesday’s post about Harper’s, but let’s be honest: How savvy of a marketing move is this by Chipotle? Famous athletes, who have thousands upon thousands of followers and who are notorious for putting just about anything up on Twitter, will invariably tweet pics of their newfangled free burrito cards upon receiving them, providing the company with instant advertising in vast social media circles. And then, consequently, blogs and websites such as this one.
Bravo, Chipotle. Not only do your fast food restaurant chains (“Not fast food, good food quickly,” as Seinfeld’s buddy Seth said about Kenny Rogers Roasters) serve up a mighty tasty burrito at an affordable price, but the folks running the marketing department at corporate headquarters understand how to get the company’s name out there in unique and enterprising ways.