On Thursday, the official Twitter account of Titleist tweeted a photo that purportedly documents a new technology that the Golf Channel is working on to drastically alter the way in which golf is covered on television. Dubbed the Hoverfly Erista, the somewhat primitive-appearing yet technologically futuristic camera is presumably operated by remote control and features a multi-propeller propulsion system (I’m just making terms up now) that it allows it (fittingly, given the name of the thingamajobber) the ability to hover above a golfer for a birds-eye view of a player while he takes his swing.
Here’s how the Hoverfly Erista is described on its website:
With the largest carrying capacity of any multi-rotor aerial cinema system available, ERISTA captures breathtaking, epic footage from the air with exceptional performance. The retractable landing gear and 360º rotating camera gimbal mount provide unobstructed views to capture the perfect shot every time. Featuring our patent-pending HovercoreTM flight technology, the ERISTA cinema package includes everything you need to film with the most demanding cameras in a multi-rotor system – for true professional film production.
Far out. The above photo shows the camera at work as it captures footage of a swing by two-time PGA Tour winner Scott Stallings, a man clearly much braver than I.
Seriously, it resembles something straight out of a scene from Star Wars film, doesn’t it? You know, without all the lame, overdone CGI crap.
The Golf Channel is testing out this bad boy at this week’s Arnold Palmer Invitational at Bay Hill and what follows is some video of the camera doing its thing.
— Chad Coleman (@HashtagChad) March 19, 2013
Wow. While it is an impressive piece of technology even in its current state, methinks the folks working on the Hover Fly Aerial Camera are going to have to do make some major tweaking to its design and performance, starting with the loud buzzing noise it emits. There is no way any golfer on the PGA Tour would be willing to put up with that kind of sound level during his swing. Can you imagine how a Tiger Woods would react to having that thing buzzing above his head while he’s planning, lining up and making a shot? Not well.
[H/T Business Insider]