The above fantastic photo of New England Patriots wide receiver sporting a huge smile while going all out to haul down a catch during the team’s blowout win over the Buffalo Bills on Sunday is not only amusing example of photography in its own right, it has now inspired a developing internet meme.

BuzzFeed has a bunch of humorous forays into internet memery, but I have included my personal favorites below.

Good stuff. There are plenty more examples over at BuzzFeed as well as a tool through which you can create your own clever little quip. Enjoy.