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(Head Asplodes) ESPN tabs Kid Rock for its NASCAR Sprint Cup coverage

In a pairing as perfect as peanut butter and chocolate, Captain & Tennille and southern rock and, um, rap, ESPN, in the “Most.Obvious.Choice.Ever”, has selected Kid Rock as the musical accompaniment for the network’s telecasts of the 10 races that comprise the Chase for the NASCAR Sprint Cup.

Not only will Kid Rock’s music serve as the soundtrack for ESPN’s coverage, the Detroit-bred musician and avid NASCAR fan will also narrate and appear in intros to all 10 races, a campaign that begins with this coming Sunday’s race at Chicagoland Speedway.

Said Rich Feinberg, ESPN vice president, motorsports, production:

“Kid Rock brings rock stardom to a sport that has its own rock stars. His music appeals to a cross-section of America and is a perfect fit for our NASCAR coverage.” 

Can’t argue with that logic. Kid Rock and NASCAR are complimentary entities, and the pairing of the two will no doubt ensnare auto racing fans in the sheer force and power of the combined gravitational pull, leaving them no choice but to tune in to ESPN’s coverage, like a moth is drawn to a flame, or how NASCAR fans are inexplicably drawn to low-quality beer.

Still, I cannot help but wonder how ESPN finally arrived at Kid Rock as its choice. Obviously, Lady Gaga must not have been available.

[ESPN Media Zone]

 

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