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This should do the trick: Vancouver Canucks unveil anti-rioting video

Just one day after Vancouver Mayor Gregor Robertson announced the city’s plans which officials hope will prevent the ugly scene that occurred and the bedlam that ensued in June 2011 after the Canucks lost to the Boston Bruins in Game 7 of the Stanley Cup Finals and fans roamed the streets and rioted, the team has unveiled a public service announcement video entitled, “This Is Our Home.”

Via openfile:

“Showcasing the natural beauty of the region, ‘This is Our Home’ promotes a simple message of the inclusive and positive nature of sports and community,” a Canucks news release reads “It shares the values of the season-long Heart of A Canuck tradition celebrating courage, honor, humility, integrity and passion.”

The campaign evokes the “This is My Vancouver” trend inspired by the volunteer cleanup on the morning following Game 7 of the Stanley Cup final. The word “riot” is never spoken (nor does it appear to be written) in any part of the campaign. It’s a term the entire Canucks organization has been careful to avoid since last June.

While it is difficult to argue that the video does evoke a “community first” vibe, my concern is that the mouth-breathing brand of idiots that comprised the riotous hordes which wreaked havoc on the fine city of Vancouver following the Stanley Cup Finals may not ever see the video. And even if they did, the caliber of people who participated in the rioting likely will not be swayed by a message contained in a P.S.A. such as this one. On the other hand, perhaps this plea for solidarity and responsibility will help foster an environment where people will feel compelled to report any suspect behavior before things once again get out of hand.