White Trash Heaven: NASCAR Partners With Walmart In Retail And Liscensing Deal
“Gunnar! Get your leg brace! We’re packin’ up the car and goin’ to Walmart!”
Just in time for the Daytona 500, Wal-Mart Stores, Inc. and NASCAR have announced a partnership whereby the redneck-attracting retail behemoths will begin selling exclusive licensed products in 1,500 of its stores. Among the items to be peddled: T-shirts, racing flags and tailgating food and beverages. NASCAR also plans on involving Walmart in numerous promotions, including driver appearances and racing simulators.
Obviously, Walmart’s bread and butter clientele are people who are genetically predisposed to being NASCAR fans and have catered to its target market quite well prior to this partnership, but just imagine the cluttered clogs of inhumanity which will populate the NASCAR aisles in your neighborhood Walmart when these slack-jawed yokels become aware that they can be the first person in their trailer park with a limited edition Dale, Jr. wifebeater/beer cozy combo.
Both partners in this meeting of worldwide white trash wonder-entities are thrilled with the evolving business relationship (via Reuters):
“We know our customers are NASCAR fans, and we continue to look for ways to provide … greater value in every aspect of their lives,” Stephen Quinn, chief marketing officer for Wal-Mart’s U.S. operations, said in a statement.
“This program will allow us to get even deeper into product development over the coming years with Wal-Mart,” NASCAR Senior Vice President Paul Brooks said.
Oh, and I would be remiss if I did not mention that there will be even more NASCAR-related merchandise, deals, bargains and promotions available at Walmart’s website. Wait. They have Walmart on computers now? The future is now.
Wal-Mart in retail deal with NASCAR racing circuit [Reuters]