It’s Gotta Be The Flubber: NBA Bans Shoe Because Of ‘Undue Competitive Advantage’
Fearing games could play out out like a scene straight out of The Absent-Minded Professor, the NBA has elected to ban a basketball shoe created by Athletic Propulsion Labs which research has shown increases a person’s vertical leap up to 3.5 inches. The shoes retail for $300.
Athletic Propulsion Labs were notified by a league official of the ban and issued a press release which stated (via Sporting News):
In a press release, APL co-founder Ryan Goldston went on record as not being surprised by the league’s decision to ban the shoe:
Our proprietary Load ‘N Launch Technology has managed to accomplish something never before achieved in the athletic footwear industry: a product that makes you jump higher instantly. The Load ‘N Launch device is implanted in a cavity in the forefoot of the shoe and serves as a ‘launch pad’ by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system.
“We were not exactly shocked to hear the NBA chose to ban our shoes. The Load ‘N Launch Technology not only provides an instant and dramatic increase in vertical leap, but the biomechanical testing showed that the players exerted far less energy as a result.”
That’s a whole lot of scientific mumbo jumbo if you ask me. Furthermore, I argue that anything which makes for a more entertaining product on the court should not be looked upon negatively. Who cares if the average NBA game turns out to be just like the climactic basketball scene from the classic Disney movie? Just as long as it doesn’t resemble the horrible bastardized remake starring Robin Williams. That movie sucked balls. Big, bouncy Flubber balls.
NBA bans basketball shoe because of undue competitive advantage [Sporting News]