Sweet sassy molassey, that ain’t right. In light of what should be for completely “smack-yourself-on-the-forehead-I-coulda-had-a-V8-obviousness” reasons, this was probably not the wisest move by The Globe & Mail‘s advertising staff.
To make matters infinitely worse on the Bad Idea Jeans spectrum, this debacle of an advertisement apparently ran on the page opposite to this article:
Wow. Clive Clemmons, a nation turns its lonely eyes to you. Woo woo woo.
Dept. Of Awful Timing: Unfortunate Luge Ad In Globe And Mail [MEDIAite]
Too soon for this Olympic Luge Advertisement? [Total Pro Sports]