Like the MLB before them, the NFL will be the next sports league to incorporate the color pink into a weekend of games. Next weekend, NFL players, including Brett Favre, Larry Fitzgerald and Drew Brees will wear jerseys and cleats infused with pink to promote “Crucial Catch,” the NFL’s public awareness campaign that “is focused on the importance of annual screenings, especially for women who are over the age of 40.”
Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel to raise awareness for the campaign, as well as on-field pink ribbon stencils and special K-balls and pink coins. All apparel worn at games by players and coaches and special K-balls and pink coins will auctioned off at NFL Auction (www.NFLAuction.NFL.com), with proceeds benefitting the American Cancer Society and team charities. This is an issue that has directly touched the lives of so many in the NFL family, and we are committed to helping make a difference in breast-cancer prevention.
The NFL intends to go all-out for the cause. Via Game On!:
To promote the “Crucial Catch” national screening reminder, many players will wear pink cleats, helmet decals, gloves, wristbands and sideline hats and towels. Game balls will feature pink ribbon decals. Pink coins will be used for the pregame coin toss. Goal posts will be wrapped in pink padding.
Even tough-talking NFL coaches will get in the act, wearing pink sideline caps and ribbon pins. Fans will be invited to wave pink rally towels during the late Sunday and Monday night games on Oct. 4-5.
Hopefully, the NFL’s efforts will drum up support and some high bidding on the auction site. Some of the items available to be bid upon include a Reggie Bush-signed pink Gatorade towel and an authentic pink ball autographed by Larry Johnson, which is pictured above.
Larry Johnson? WTF? The minimum bid is currently $5.00 (the opening bid) and after Johnson’s 19-carry, 38-yard rushing performance against the Eagles on Sunday, it might not go any higher than that.
Nevertheless, this is a wonderful gesture by the NFL in support of a terrific cause. Anything that promotes breast cancer awareness and encourages women to get screenings gets a pass in my book. But for the NFL to insist that Cincinnati Bengals offensive lineman Andre Smith appear in a public service video on what a woman should expect during a breast cancer screening is the epitome of bad taste.